Nostalgia Not Enough for Rock of Ages
Rock of Ages takes third place behind “Madagascar 3” and “Prometheus” at the box office this weekend.
Earning a less than impressive $15 million at the box office, Rock of Ages teaches us that sometimes nostalgia just isn’t enough. Based on the Broadway musical that pays homage to classic glam rockers from the 1980s, Rock of Ages the movie tries to tap into the novelty of the era. Undoubtedly, the core audience that supported this movie was comprised of those reliving moments from their childhood or teenage years when these songs were popular. However, that following wasn’t ample enough to rake in the big bucks.
Having an estimated budget of $70, 000, 000 and only earning $15,000,000 puts Rock of Ages in the category of another over-priced production. The result—creators will be seeing red for some time.
There is another lesson that can be learned from making a musical into a movie, and it’s not just to trim the budget. Not all musicals translate into movies very well. Hairspray is an example of one the did adapt nicely. Clearly, Rock of Ages creators were aware of that to the point of having the opening number and sequence bare a striking similarity.
Despite all the hype, I would have also chosen a different front man than Tom Cruise to play sexy, hair-metal, glam rocker. Yes he was super ripped in the movie, but he just seems more of the cute, tighty whities (think Risky Business circa 1983) type, rather than leather-wearing, codpiece, tall, lanky rock star of the ’80s. Had this role been based on narcissism alone, Cruise would have hit it out of the park! Love him or hate him, I think he makes a better action star than anything. These are some of the reasons why I didn’t include Rock of Ages as one of the most hotly anticipated Hollywood blockbusters this summer.http://pokupo.com/2012/06/17/nostalgia-not-enough-rock-ages/FeatureMoviesdeath of the blockbuster,Madagascar 3,movies,musical,Porcelain Black,Prometheus,Rock of Ages