Men in Black 3 dethroned The Avengers this weekend, but will it be enough?

Earning $55M at the domestic box office, MiB 3 finally bumped The Avengers down to second place with earnings of $37M. However, the third installment in this big budget blockbuster cost a whopping $230M to make. Even factoring in the $132M internationally, they are still short of the break-even point.

It isn’t as though the earnings are paltry. In fact, they are solid. What concerns me is the need to sink that much money into a franchise that has been MIA for the last 10 years.

Also, filming was done in New York and Los Angeles, both on location and in studios. It isn’t as though they traveled worldwide, so that clearly isn’t where the big expense came from. I know there are a lot of special effects and those can be costly, but it still seems like a pretty big chunk of change.

In this day and age where productions are being made for a fraction of the cost and have a far better ROI (Return On Investment) with less risk, it doesn’t make sense to spend excessive amounts of money creating Hollywood movies anymore. Look at Paranormal Activity for instance. PA3 cost $5M to make and grossed $52,568,183 in its opening weekend.

MiB 3 isn’t alone in excessive spending and underwhelming return in the first weekend either. John Carter cost $250M to make and only grossed $30M in its debut weekend ($179M overall).

In this new world of movie-making, I can’t help but wonder if the blockbuster is dead and Hollywood just doesn’t know it yet.

Alisa LukeMoviesbox office,Men in Black 3,Men In Black III,movies,The Avengers
Men in Black 3 dethroned The Avengers this weekend, but will it be enough? Earning $55M at the domestic box office, MiB 3 finally bumped The Avengers down to second place with earnings of $37M. However, the third installment in this big budget blockbuster cost a whopping $230M to make....