Vanity Fair Strikes Out with Justin Bieber
Recently, a little magazine you might have heard of – Vanity Fair decided to put Justin Bieber on the cover. Now tongues are wagging about how this issue is amongst the lowest-selling issues in 12 years.
First of all, Vanity Fair is known and loved for their more interesting and controversial covers. Last year naked, Lady Gaga was on the cover. A few years ago, it was the Dixie Chicks (again naked) painted in words after one of the members exercised her freedom of speech about then President, Bush. And of course I can’t forget one of my personal favourites – Colin Farrell, under a robe that was draped over him, but not closed…
While not all of their covers are controversial, they certainly are more edgy. Therefore, it comes as no real surprise that Justin Bieber’s cover would not hold the same amount of appeal as others have in the past. Clean-cut, super teen star is hardly what the primary demographic of Vanity Fair is looking for in a magazine.
As a result, I’m thinking the otherwise savvy Vanity Fair knew what they were doing and decided to take a gamble. They were hoping to bring in a new demographic – teenagers who follow Bieber. Those millions of teenagers who hungrily line up to purchase every, single teen magazine out there in hopes that the few words mentioned about him would make blowing their measly allowance worth it. Instead what happened was, those teenagers did not see the appeal of a teen on the cover of the adult-oriented magazine. In addition, Vanity Fair managed to alienate their existing market. The result = poor sales.
Come on, Vanity Fair – let’s get back to some hot adults on the cover and try to forget about this little lapse shall we?http://pokupo.com/2011/07/21/vanity-fair-strikes-out-with-justin-bieber/BooksMusicJustin Bieber,Vanity Fair